Quenching your thirst in the desert is a major challenge, but seeing everything at BSides Las Vegas and Black Hat is even more difficult.
While I am there every year, hydrating, I try to take note of the innovation I see. Luckily, the Black Hat team has named Innovation City to make it a little easier on me, so I started there and walked the full business hall to ask questions and listen. This year, I took note of a few key themes.
As the threat hunting revolution hit the industry, the rare experts with hunting skills were building their own or making due with whatever tool they had available. EDR solutions, log management tools, forensics solutions… in the hands of the right hunter, any can provide a lot of value for tracking down unexpected behavior. But whenever tools need significant adaptation for use in an important activity, there’s room for a targeted solution to emerge. I spoke to two teams looking to fill this very void:
MSSPs have, over time, obtained the reputation of being your one-stop shop for managing any security device your organization happens to acquire. Then, MDR services disrupted this large market by flipping the model and offering you a team that handles your detection and response with the tools they deem most effective. I saw a few new managed security vendors this year, but one caught my eye with its slightly different message:
As better technologies emerge for high-scale elastic computing, existing security companies gradually get pressured into enhancing their solutions to serve them. Early adopters who can’t afford to wait that long have a clear need, so entrepreneurs quickly find solutions to address those needs. This happened with containers two years ago, and this year, the most obvious examples were focused on securing serverless environments:
Well before companies were throwing around “dark web” in marketing emails (like way back in 2010), I watched polyglots in the RSA Israel office engage criminals on forums to find stolen credit cards and bank accounts. It always resonated well, but remained a highly manual feed of intelligence for years. Starting at RSA Conference this year, I’ve noticed more vendors emerge with their own flavor of threat intelligence in this vein. In the Black Hat Business Hall, two of them showed me very different solutions:
One thing that always stands out at security conferences (at least in the past 5 years) is how incredibly difficult it can be for new entrants to describe what they do and how it’s different. The thinking often goes “If we don’t make bold claims, we won’t stand out”, so I can empathize with that. However, I saw some examples which only caused more difficult booth conversations as I struggled to understand what the vendor does:
There’s no way I could cover every vendor I met here, and we all know that the established vendors announced new products, features, and acquisitions. My biggest takeaway was that entrepreneurs are going to continue to identify unmet needs and build software solutions, leading to their biggest challenge at Black Hat: getting people to recognize what they do and why they need it.
Did you see anything awesome that I missed?